Contain Without Constraining: The Five Types of Centers That Unify Multi-Passionate Businesses
Discover how your Center of Gravity creates freedom through focus for your diverse offerings
Multipassionate people always tell me that "brand clarity" sounds constricting. Focusing on one thing sounds like their nightmare.
But what if clarity actually created more freedom, not less?
A Center of Gravity isn't a rigid structure or a particular way to hold your business together. It's the natural force that's already connecting your offerings—and there are multiple ways this connection can work.
It’s like what a corral does for horses - it defines their space. It contains them and keeps the group together, but they still have a lot of freedom within the space.
The key is identifying which type of center naturally exists in your business—whether it's purpose-driven, approach-centered, audience-anchored, transformation-based, or framework-based. Each creates a different kind of alignment that respects the diversity of your offerings while showing how they're meaningfully connected.
Need a copy of The Art of Containing Multitudes: Discover Your Brand’s Center of Gravity? Get it here.
Five Types of Centers That Connect Your Work
Through helping many multi-passionate business owners, I've found five main types of Centers of Gravity. Each creates a different kind of connection for diverse businesses.
1. The Purpose-Driven Center
This center connects your offerings through a shared mission or impact. It answers: "Why does your business exist?"
Example: "I help first-generation wealth builders create financial security while honoring their cultural values."
This could connect financial planning, workshops, a podcast about cultural approaches to money, and community events – all united by the purpose of supporting first-generation wealth builders.
Works well for:
Mission-focused entrepreneurs
Social enterprises
Businesses with strong values
Organizations that educate people
2. The Approach-Centered Gravity
This center connects your offerings through your unique method or perspective. It answers: "How do you do your work differently?"
Example: "I translate complex ideas into visual experiences that make people curious rather than overwhelmed."
This could connect graphic design, educational materials, workshops, and online courses – all using the approach of making complex ideas visually accessible.
Works well for:
Consultants and service providers
Educators and trainers
Creative professionals
Businesses with special methods
3. The Audience-Anchored Center
This center connects your offerings through understanding a specific group's complete needs. It answers: "Who do you uniquely serve?"
Example: "I support midlife women navigating major life transitions with practical, emotional, and creative tools."
This could connect coaching, organizing systems, creative workshops, and support groups – all serving the needs of a specific audience during particular challenges.
Works well for:
Businesses with clearly defined ideal clients
Service providers solving different parts of one problem
Community builders
Businesses with step-by-step offerings
4. The Transformation-Based Center
This center connects your offerings through the change you help create. It answers: "What transformation do your offerings support?"
Example: "I help established businesses rediscover their creativity after periods of growth and standardization."
This could connect brand refreshes, team creativity workshops, innovation consulting, and founder retreats – all working toward the same transformation.
Works well for:
Coaches and mentors
Wellness practitioners
Development-focused services
Businesses with complementary offerings
5. The Framework-Based Center
This center connects your offerings as parts of one interconnected system. It answers: "How do your offerings work together as a whole?"
Example: "I help creative entrepreneurs build sustainable businesses through my Skyrocket System, where mindset, strategy, design, and funnels work together."
This could connect mindset coaching, business planning, systems development, and creative workshops – all as essential parts of one comprehensive framework.
Works well for:
Educators with signature systems
Consultants with methodical approaches
Businesses with connected offerings
People who see connections between different fields
Can You Use More Than One?
Absolutely. Combine them to come up with something absolutely unique just for you.
My center combines Audience, Approach, Transformation, and Framework:
I help people with many passions use brain science to build brands that build connection with my Brand Gravity system.
Let’s break that down:
I help people with many passions (audience) use brain science (approach) to build brands that build connection (transformation) with my Brand Gravity system (framework).
Benefits of Finding Your Center
When you discover your true Center of Gravity, several things improve:
Making decisions becomes easier: You can evaluate new opportunities based on whether they align with your center.
Marketing becomes clearer: Instead of promoting disconnected services, you can share one core message that includes all your offerings.
Clients understand your value better: They see how your various services work together, leading to longer relationships.
Your confidence grows: You no longer feel scattered or apologetic about having multiple passions.
Your business grows more naturally: You can add new offerings that strengthen your center rather than pulling you in different directions.
Why Finding Your Center Can Be Challenging
Identifying your true Center of Gravity is often difficult because:
You're too close to your own work. When you're in your business every day, it's hard to see the patterns connecting everything.
Your center feels obvious to you. What makes your approach special might feel so natural that you don't recognize it as unique.
That's why I'm now offering special support.
Introducing:
Center of Gravity Assessment Sessions
After helping hundreds of multi-passionate entrepreneurs through workshops and my Brand Universe framework, I'm now offering one-on-one Center of Gravity Assessments.
In these sessions, I’ll review your results from The Art of Contatining Multitides workbook, and we’ll work together to refine them and create a personalized implementation plan.
Explore your different offerings and find the hidden connections
Determine which type of Center of Gravity fits your business
Create clear language that communicates this unifying force
Test your center against your current and future offerings
Develop a plan for aligning your brand around your newly discovered center
Each session includes questions before we meet, our consultation time, and a follow-up email with your refined Center of Gravity and next steps.
Is This Assessment Right For You?
This session is perfect if:
You offer multiple services or products that seem unrelated
You struggle to explain your business simply and completely
You've been told to "focus on one thing" but know that's not right for you
Your current branding doesn't capture everything you do
You're planning a website update and want clarity first
You're launching something new and want it to connect with your existing work
The Relief of Finding Your Center
The most rewarding part of this process is the relief people feel when they discover their Center of Gravity. There's an "aha!" moment when they realize they don't have to choose between their passions – they just need to understand how they naturally connect.
As one client said after finding her center: "For the first time, I don't feel like I need to apologize for parts of my business. Everything makes sense together now."
Ready to Discover Your Center?
For the month of May, I'm opening 5 Center of Gravity Assessment Sessions for entrepreneurs ready to bring their diverse work together.
Your multiple passions aren't a problem to solve. They're your unique strength in a world of specialists – when unified by a powerful Center of Gravity.
Let's discover yours together.
P.S. I’ve started posting on TikTok - about design, multi passionateness, painting and the cutest corgi in the whole world, Paxton. Stay up to date, follow me here!
P.S.S. Want the workbook? Get it here The Art of Containing Multitudes: Discover Your Brand’s Center of Gravity
