Stop Choosing Between Your Passions: Download This Workbook Instead

Introducing the Center of Gravity Framework for the multi-passionate entrepreneur who refuses to "pick just one thing"

"So, what do you do?"

It's a simple question that sends dread through the heart of every multi-passionate entrepreneur (me included). Do you:

A) List everything, watching their eyes glaze over?
B) Share just one offering, feeling like you're hiding parts of yourself, and hoping you’ve chosen the right one to get this person interested?
C) Mumble something vague, then quickly change the subject?

If you've tried all three approaches (sometimes in the same day), you're not alone.

The Multi-Passionate Dilemma

For years, business experts have been telling us to "niche down," "specialize," and "focus on one thing." This advice works beautifully—for people with singular passions.

But what about the rest of us? Those of us who light up about design AND strategy AND wellness, coaching AND technology, wellness AND business? Those of us who, as Walt Whitman famously said, "contain multitudes"?

The conventional wisdom says our diverse interests are a liability. I'm here to tell you that conventional wisdom is wrong.

Your multiple passions aren't a weakness to overcome. They're a unique strength—when unified by what I call your "Center of Gravity."

What's a Center of Gravity?

Your Center of Gravity is the invisible force that naturally connects all your seemingly unrelated offerings. It's not just what you do—it's why and how you approach everything.

It's the thread that's been running through your diverse work all along, even if you haven't named it yet.

When you discover this center, everything changes:

• You can explain your diverse offerings without confusion

• Your marketing feels cohesive instead of scattered

• Business decisions become clearer

• Your brand naturally attracts the right people

• You stop feeling like you have to hide parts of your professional self

From Scattered to Strategic

Let me show you what this looks like in practice:

BEFORE: "I'm a wellness coach, I teach yoga, and I also do corporate workshops on stress management."

AFTER: "I help busy professionals integrate sustainable well-being practices into their actual lives. I do this through personalized coaching, accessible yoga classes, and workplace programs that transform how organizations approach employee wellness."

Same offerings. Completely different impact.

The second version doesn't eliminate any offerings.
It simply shows how they're all expressions of, or contained within, the same central approach.

The Anti-Niche Approach

The Center of Gravity framework is essentially an anti-niche strategy. Instead of narrowing your focus to one thing, it creates a powerful center that unifies your diverse interests.

This isn't about forcing connections between unrelated passions. It's about discovering the natural gravitational force that's already connecting them—even if you haven't recognized it yet.

The framework works because:

1. It honors your multi-passionate nature instead of asking you to suppress it

2. It creates clarity without sacrifice of any of your offerings

3. It builds on what's already true rather than imposing an artificial structure

4. It evolves with you as your interests and offerings shift over time

Finding Your Own Center of Gravity

Over the years working with multi-passionate entrepreneurs, I've developed a process for finding your unique Center of Gravity. It involves exploring your work from multiple angles:

• The unifying thread across your offerings

• The natural pull you keep returning to

• The connecting force that creates coherence

The process takes about 60 minutes, but the impact lasts for years. Once you find your center, it becomes your compass for every business decision, marketing message, and client conversation.

Your Multi-Passionate Future

What if you could embrace all your passions without feeling scattered?

What if you could explain what you do in a way that makes perfect sense?

What if the very diversity that others have called a problem became your greatest strength?

This is the purpose of the Center of Gravity framework. Not to constrain your multi-passionate nature, but to create the coherence that lets it shine.

✨ Discover Your Center of Gravity ✨

I've distilled this framework into a free workbook called "The Art of Containing Multitudes." It walks you step-by-step through the process of finding your unique Center of Gravity and putting it into action.

After helping lots and lots of multi-passionate entrepreneurs find their centers, I can tell you one thing with certainty: the moment you discover yours is truly transformative. Suddenly, everything clicks into place. Not because you've simplified who you are, but because you've found the perfect way to express your beautiful complexity.

Your passions aren't a problem to solve.
They're a unique advantage waiting to be aligned.

Stop choosing. Start connecting.

Until next time,

P.S. If you know another multi-passionate entrepreneur who's struggling to explain their diverse offerings, please forward this newsletter to them. We all deserve to embrace our multitudes without apology.

P.P.S. I'd love to hear about your experience with the workbook! Comment your discoveries or questions - I personally read and respond to every message.