The Seven Types of Launch Burnout

What I Learned the Hard Way

A couple of years ago, when I burned out from Long Covid, I realized that burnout is an extremely tricky thing.

When I tell people I burned out, they usually think I just mean physical exhaustion. But what I discovered while healing was that burnout isn't just one thing - it's like a black hole, a vortex of interconnected energy types that can all become depleted in different ways, sucking the joy out of your life and the launch.

Understanding these different types of burnout changed how I approach launches. Instead of just managing my physical energy, I learned to monitor and maintain seven distinct types of energy:

Physical Burnout

Most familiar: the body simply runs out of energy. During launches, this often shows up as:

• Sitting too long at computers

• Skipping meals

• Poor sleep

• Stress tension

• Forgetting to move

Mental Burnout

Your brain's processing power gets overloaded. Common during launches when:

• Learning new tech

• Making endless decisions

• Problem-solving constantly

• Managing complex details

• Trying to remember everything

Creative Burnout

Your innovative spark dims. Launches often trigger this through:

• Constant content creation

• Endless copywriting

• Design decisions

• Marketing ideation

• Pressure to be "fresh"

Emotional Burnout

Your feelings get overloaded. Launch triggers include:

• Launch anxiety

• Investment pressure

• Imposter syndrome

• Public visibility stress

• Fear of judgment

Social Burnout

Your capacity for connection depletes. During launches, this happens from:

• Constant client communication

• Team coordination

• Social media engagement

• Networking demands

• Support requests

Spiritual Burnout

You disconnect from meaning and purpose. Common when:

• Losing sight of your "why"

• Compromising values for speed

• Neglecting deeper meaning

• Missing alignment

• Pushing past integrity

Sensory Burnout

Your system gets overwhelmed by inputs. Launches often cause this through:

• Screen fatigue

• Notification overload

• Environment chaos

• Information overflow

• Constant connectivity

Here's what makes launch burnout particularly tricky: you're usually experiencing multiple types at once. You might be physically tired, mentally overwhelmed, and emotionally anxious all at the same time.

I learned all this through years of pushing too hard, and finally having to step away from my business completely. Now that I understand how these energy systems work together, I approach launches differently. Instead of pushing until something breaks, I monitor all seven types of energy and maintain them before they get depleted.

Managing just one or two types of energy isn't enough. Real sustainability requires attending to all seven.

Because the goal isn't just to make it past the burnout black hole in your launch - it's to arrive at launch day energized and ready to soar.

I’ll be “launching” here in a couple of weeks, and leaning on these strategies until then to keep me sane, rested and moving forward.

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More ideas to avoid burnout - make your launch lift lighter

Have you ever looked at your plans and thought, “Where are my clients going to come from?”

I’ve been there. The panic sets in. You start thinking you’ll have to hustle harder, post more on social media, or run ads just to stay afloat.

But what if there was another way?

My friend Dusti Arab is hosting a free 3-day challenge called Booked Solid Bootcamp, and I filled my pipeline last year after attending.

Here’s what makes it different:

• You’ll learn how to activate your network and create momentum using strategies that actually work.

• There’s no pointless busywork or “spray and pray” posting on social media.

• By the end of the challenge, you’ll have a clear plan for generating leads and turning them into clients.

Plus, there’s a live workshop on Feb 7th where Dusti will share how to create a referral-worthy business that keeps clients coming back for more.

Here’s the link to join for free: http://bit.ly/3PUMEo7

If you’re tired of the hustle and want a business that feels steady, this is your next step.