That Workbook I Just Wrote Finally Showed Me The Truth About My Brand

I've Got To Tell You The Story of How Brain Chemistry Became My Secret Weapon

Building your brand is quite a journey—and sometimes it's more of a journey than you planned. I've been on an absolute mission for the last few months, working on distilling my 24-year career into a cohesive brand story for my relaunch.

I thought I'd figured it out… mostly. There were a few parts of what I did that I couldn't really figure out how they fit in, but I figured maybe I wasn't supposed to do those professionally.

So I hired a wonderful copywriter, launched the site, and started writing to you. I was finally off and moving forward!

And then I had to go and write The Art of Containing Multitudes (the workbook I created to help multi-passionate entrepreneurs find clarity in their brands), and Explore Your Brand Universe (my deep dive into discovering absolutely everything about your brand)…. and that changed everything.

I was casually testing the exercises when I realized I hadn't been telling you the full truth. Not for lack of trying, but because I hadn't gone deep enough to discover the Center of Gravity in my own brand.

Building Your Brand = Peeling Back The Layers

It felt just like my brand painting from a couple years ago—a piece of art showing the layered nature of a brand. You can dig and dig and keep finding new and more interesting bits about yourself, until you finally get to that shiny center that makes everything come together.

This tracks for me. I've been inventing workbooks, systems, and programs for years. I'm one of those self-improvement people who doesn't like to be told what to do—so I research things deeply, run experiments, and create systems that work for me. And then I usually make that thing beautiful.

This approach led me to an unexpected discovery about my own brain chemistry.

The Personal Discovery That Changed My Business

A few years ago, after being misdiagnosed and experiencing frustrating medication trials, I decided to research how to naturally influence brain chemistry.

I became fascinated with dopamine, serotonin, oxytocin, endorphins, and stress chemicals like cortisol and adrenaline.

I developed a personal system for maintaining brain chemistry balance naturally, and today I'm happier than I've been in years.

But here's what I didn't expect: this brain chemistry fascination had quietly infused into my approach to design, painting, and everything else I do.

From Personal Life to Brand Design

Working through my Center of Gravity exercises, I realized that effective brands don't just look good—they make brains feel good. They create specific neurochemical responses that influence how people feel about a business.

When someone encounters your brand, their brain has an immediate chemical reaction that happens before conscious thought. The colors, shapes, and patterns I use aren't arbitrary aesthetic choices—they're elements calibrated to trigger positive brain responses.

This is my Center of Gravity—the invisible thread connecting everything I do:

• Brand Design: Creating visual systems that foster connection through positive neurochemical responses

• Website Design: Structuring user journeys that maintain engagement while reducing stress

• Brand Paintings: Showing business vibes instantly while stimulating positive feelings

• Brand Strategy: Using frameworks based on how brains naturally create connections

• Chronic Illness/ Healing/ Burnout Recovery/ Habit Change: all about helping us all feel better.

• Cute Stuff Store: cute stuff is so powerful, it can trigger all 4 brain chemicals!

• Cooking: while I’m not doing a lot of cooking or writing about it in the moment, what I have done there is all about creating meals that are healthy and dopamine-boosting, and making the cooking process easier so you can have more wins in the kitchen. All very brain-friendly.

At their core, they're all about making people feel better.

One Last Big Secret I Have To Come Clean About

Here's what I discovered about why this approach comes so naturally to me: I'm neurodivergent (Autistic + ADHD). This neurological difference is actually why I'm obsessed with systems and why brand design feels intuitive to me.

I've been terrified to share this. What if you look at me differently? But it's also a relief—because now you know why I approach branding the way I do.

That's why things look different around here. I've been realigning my brand to reflect this discovery—to practice what I preach and center everything around the brain chemistry of good design.

What This Might Mean For You

If you're reading this, you might also have something fundamental about yourself that you haven't fully acknowledged in your brand—something that explains why you do all the seemingly disconnected things you do.

Maybe it's knowledge you've gained through personal challenges. Maybe it's an approach you've developed through experience. Maybe it's a perspective that makes your work uniquely valuable.

Whatever it is, acknowledging it might be the key to finally explaining your work in a way that makes complete sense—to both you and your clients.

"The Art of Containing Multitudes" is designed to help you find the truth that's been hiding in plain sight—the real reason you do all the things you do.

For me, that truth was recognizing how my personal journey with brain chemistry had transformed my approach to design. Instead of seeing this as separate from my work, I realized it was the core of my unique value.

Fair warning: Don't use this workbook unless you're ready to confront the truth in your brand and possibly make changes to match—because once you see it, you can't unsee it.

Where To Start

I'm offering free 30-minute conversations to explore what might be possible for your brand. Whether you’re finding your center or looking at designing or redesigning something, I’m here to help.

Book Your Free Branding Chat →

(Or just hit ‘Reply’ and let's schedule a complimentary, no-strings-either-way chat about your branding as it is by email. I’m open, curious and ready. Are you?)

Remember this: the thing you've been struggling to explain might be the very thing that makes your work extraordinary. It can be worth it to be brave about sharing it.

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Also debuting the newly remodeled paid version of Your Brand Adventure:

More personal stories, health learnings and in-depth brand info
All the details about recovering from burnout with brain chemistry, all the tea on my personal health adventure, and more insights how that all relates to your branding on a deeper level, become a paid subscriber.

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This Issue’s Deeper Look:

For Paid Subscribers: The Full Story Behind My Brain Chemistry Discovery

The health journey that led to my biggest business breakthrough

While the brain chemistry approach might sound like a clever marketing angle, it actually came from a much more personal place that I haven't shared publicly before...